市场营销沙龙: 2018营销案例总结及2019营销策略发展趋势探索
2018年12月19日 19:00 ～ 2018年12月19日 21:30
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活动介绍
To celebrate early Christmas and end this amazing year, Digital Bootcamp Asia and Tolmao Group are re-inviting our most exciting prior panelists and industry experts to briefly recap China marketing developments throughout this past exciting year with many unexpected twists and turns.
We will discuss all of the most unique marketing trends and news stories ranging from from Taobao integration with Xiaohongshu to move into content generation, marketing platform migration away from official accounts on WeChat to user-generated and KOL content places like Douyin, even a youth migration back to the original QQ platform.
Not to mention the obvious and recent Dolce & Gabbana marketing “issue”, and its implications for the brand’s future in the Chinese marketplace.
This is going to be a great night, even better that it’s free event with complimentary drinks and light appetizers.
What are you waiting for? Get your ticket now!
Event language: English
即将告别2018这精彩的一年，Digital Bootcamp Asia和Tolmao，特别再次邀请来自相关领域的专家团队和营销一线实践者一起探讨在过去这充满意外曲折和起伏的一年中，后流量时代营销所遇到的各种挑战，并分享来自不同行业的实践案例，满满的干货等着你来参与。
本次圆桌会议的主题就是讨论企业在中国如何进行有效的市场营销和针对性的宣传。包括淘宝接入小红书，是机遇还是挑战; 营销平台从微信的官方账号,扩散到由用户生产内容的平台，比如抖音，还有青少年用QQ比微信更多。
更不用说最近大家都听说的杜嘉班纳失败的营销策略，及其对未来该品牌在中国市场上的影响。
这绝对会是个有趣的夜晚，更妙的是，还有免费饮品畅饮，庆祝这精彩一年的结束和迎接2019年的到来！
你还在等什么呢？席位有限，快去抢票吧！
活动语言：英文
Key People:
1. Natasha Fang - Founder & CEO of Tolmao Group & Digital Bootcamp Asia
Natasha is a seasoned brand marketing expert, entrepreneur, and pioneer in promoting businesses through content and digital marketing strategies. She is the Founder and CEO of Tolmao Group, a leading integrated marketing agency based in Shanghai City, China.
2. Alex Duncan - Co-Founder & Product Lead of KAWO
Alex leads the small and growing team at KAWO where their mission is to help global brands to be loved on social media in China. 4 years ago he co-founded KAWO and for the first 18 months lead the design and wrote all the front-end code alongs
3. Thomas Knoop - General Manager and Co-Founder of Livecom
Thomas is an operational and pragmatic senior executive with more than 25 years of experience in all aspects of IT, Management in Customer Contact, e-commerce, Customer Service and CRM/ERP environments. He moved to Shanghai, China in 2010.
4. Dominiek Pouwer - Director of TMO Group
Dominiek work for TMO Group, an End-to-End eCommerce Agency having offices in Shanghai, Hong Kong and Amsterdam which provide brands with services covering the full vertical in Mobile Commerce, Social Commerce, Cross-border eCommerce and Global Commerce. TMO specialise in providing integrated solutions for the entire eCommerce value chain.
时间地点
时间：
2018年12月19号19:00-21:30
地点：
WeWork Xujiahui, 9th Floor, Tower A, ONE ITC, 1901 Huashan Road,
Xuhui District (Main entrance is on zhaoping Road)
WeWork 国贸汇, 上海市徐汇区华山路1901号国贸汇A座9层
日程安排
19:10 - 19:20 : Welcome Introduction (致欢迎词)
19:20 - 20:20 : Panel Discussion (圆桌论坛)
20:20 - 21:00 : Networking (交流)
温馨提示
1、本次活动活动行免费席位有限，请及时报名。
2、如果报名的朋友们提供的email和手机号码无误，我们会在活动开始前一天发送短信和邮件通知。所以请确认自己填写的bd1@tolmaogroup.coml地址无误。如果未收到相关信息，可致电：13162062482 进行咨询【此处请如实填写】
3、本活动欢迎大家带自己的同事和朋友一起参加，不过为了确保良好的活动环境，请尽可能提前为他们报名预留座位.
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